5 important points to consider for your website or mobile app maintenance Maintaining and improving an application after development is one of the most important aspects if you want to have good ROI (Return on investment) on your project. In this small article we will go through few important points to consider while looking for a technology provider for maintaining your application. 1) One of the most important things to consider is how long the provider has been in business. If you spend time to explain the features to someone and they get to a point where they understand your application it is best for both the parties to continue for a long time. So you need someone with good possibility to continue working in future which they should be able to do if they have been able to do so for a long time in past. Of course, it is not possible to predict the future, but it is prudent to work with a provider who has been in the business for atleast a decade. 2) Next most important thing to consider is what value addition can the provider bring in to the table. The ability of the provider to understand requirements and give suggestions to improve is a very important qualification after ensuring that the provider has been a stable organization in the past. The best way to judge this is to talk to a couple of their previous clients. Don’t talk to the ones they recently started working with. Ask for details from clients with whom they have been working for 3+ years at a minimum. If a provider has been able to maintain good relationships with a few clients like that, they are most probably doing things the right way. 3) A lot of times cheaper alternatives are available in timezone that is different from yours. One important thing to consider when choosing a provider is that, will they be able to provide support in your timezone, if needed. In case of urgency how long will they take before they can assemble a team to take care of the emergent situation. Will they be available over the weekend to fix a problem, in case its important for you. These are simple points but they will give you peace of mind, as you work with them over a longer period of time. 4) There are a few technical points as well that need to be considered. When it comes to maintenance … there are a lot of tools related to code versioning, bug tracking, test use cases which become important. Do ask the provider to let you know what tools they use. Ask them to give you a demo of the same for a couple of their other projects. Remember the more you find out at the start the easier your life will be once you commit. 5) Finally comes the communication compatibility. Always make sure that your provider can communicate with good proficiency in the language of your preference. We have seen scenarios where it becomes a problem for both the provider and the project owner because the expectations were not understood as is. So make sure you close who is the person with whom you will be communicating and talk to them over a couple of calls to find out if they are good enough to understand and explain. A list like this never ends and everyone has faced their share of pain points to keep adding but we believe this is a good list to start.
Regardless of whether your applications are intended for mobile or web, it’s the quality of design which determines how popular it’s going to be. Once that is out of the way then comes the implementation behind the scene, the scalability of the application and other features like security, performance etc . To achieve the above two things either you need to be a designer and developer yourself or you need to use a Mobile/Web App Development Services provider like Sapple System. But how do you decide the provider that you selected will follow the best-known practices while creating your application? What qualities to look for There are quite a few things that you need to verify step by step. Check their portfolio as past work of a provider speaks for itself. You can even request for any kind of recommendation letters they can provide. Ask for one from a client who works same time zone as yours. If you are going offshore the work hours of your provider will have quite a bearing on how easy it’s going to be for you to get what you want. The biggest issue that you will face while getting your work done from a provider is quality of communication. It’s better to pay slightly higher cost if you are able to work with people who understand you. Low cost looks lucrative but if you end up creating what your provider inferred rather than what you intended all those $ are wasted. Do they have a dedicated testing team? Request them for test use cases they have created on their previous projects. Developers are good at developing things but not good at breaking their own implementation. Even if you intend to do a lot of testing yourself still having the first pass taken by a testing team dedicated specifically for it is more help than people think. Discuss with them what tools they use to track progress of their team, how do they track milestones are being met or not. It doesn’t matter whether the methodology used is agile or waterfall or a mix and match of a lot of styles. What matters is whether your provider’s team is clear on how they are going to approach and how they will ensure they are on track. The tools don’t matter as there are hundreds out there it’s the understanding of your team and their capability with the tools that they are familiar with. Finally what kind of support they provide after the delivery is done. If they provide free support, it’s for how long. What will be the costs after that? Depending on how important it is for your application to stay accessible you need to work with them regarding the turnaround time that they can provide you on working days and on weekends. Each of the points above can be detailed and there are quite a few more that can be added to the list. The idea of this post is not to provide the exhaustive list but is to create a minimal set of points that can give you some peace of mind when you dive deep into the world of service providers and try to finalize one for yourself.
Website Maintenance What is Website Maintenance ? Food for thought … So what exactly is website maintenance ? In much of the last decade I have seen people maintaining websites and Clients expectations out of it – it eventually boils down to this – Working on all the aspects of a website to ensure that it shows up correctly when someone comes looking for it and does what is expected out of it. But it is not as simple as it seems. So let’s break it down a bit. “Ensure that it shows up correctly when someone comes looking for it” Now who is this someone? Can this be anyone….? NO … it’s basically the people that the website is trying to target. In today’s world , technology is ever shifting. We moved from Laptop/Desktops to Tablets and then to mobiles within a few years and hence to ensure you are targeting the correct someone, the first need is to understand who will come looking, what age group, gender and all the other demo-graphical parameters you can think of and what kind of designs/fonts/images they are comfortable with, what kind of devices they are more frequently using etc. Next part of the solution is to ensure whether the team which is “ensuring website correctly showing up” is asking these questions or not and are they equipped to handle the answers. Then comes the issue of “what is expected out of the website” The moment i ask these questions to the clients or the people who are defining the website they start explaining the functionality. The problem is that expectations are much more than functionality. Expectations are business goals. Success and Failures of a website are not determined by whether the payment gateway integration is working properly it is determined by how many people are making payments using the gateway. During development you can explain “what is expected” by explaining functionality because answers to whether it will fulfill expectations are known only after you start running the live site and looking at the results. But when you get into maintenance you need to have comparably more defined goals, better data analytics and a long term plan to sustain and improve. That is where you need your provider to be aware of the problems that come, ability to plan in advance and the capability to provide you a solution suited based on your budget.
iOS 9 is full of new enhancements you’ll love every day. The new multitasking features on iPad makes you even more productive. “Siri” now can do even more than before, and new proactive suggestions help you get things done even before you ask. The improvements at the foundation of the operating system resulted in enhanced performance, better battery life and superior device security. Let’s look at few amazing features of iOS 9 which will just make you say “Wow”. 1. Multiple photo selection iOS 9 gives you the much needed multi select photos options at once from within the main Photos app. After you have tapped “Select,” you need to hold and drag to choose multiple image 2. Better organization of Notes The Notes app in new iOS has now received the much-needed attention. It now has embeddable photos and new drawing tools. The new Notes app keeps your notes better organized with support for folders and the ability store them locally to your device or to tie notes to your email account. 3. A better “Siri” power Siri can now search a much wider range of topics for a wider range of answers. It understands what you say more accurately and delivers your results even faster. iOS 9 also helps you by giving helpful suggestions even before you ask. One of the interesting tricks that Siri has learned in iOS 9 is the ability to recognize your voice. 4. Easy Voicemail sharing iOS 9 allows you to now share and send voicemails from the Phone app directly. You can share messages to iMessage, Mail, or to other apps using an iOS share sheet. 5. CarPlay CarPlay, which is Apple’s in-car infotainment system, has also received some enhancements in iOS 9. Apart from support for wireless connections, the CarPlay now has a dedicated menu within the main Settings app for pairing your iPhone to your car. 6. Picture-in-Picture Mode While using FaceTime or watching a video, one can now press the Home button and the video screen scales down to a corner of the display. One can tap to open a second app and the video still continues to play — even while one is using the other app. Third party developers are also able to access this functionality in their video-enabled apps. 7. Public Transit Returns Removed from iOS when Apple moved away from Google Maps back in 2012, public transit support finally returned to the default Maps app in iOS 9. Now you can use the public transport feature with Maps as your guide. In selected cities around the world, a new Transport view shows you lines and stations for the metro, buses, trains and ferries on the map. When you plan a route, every step of your trip is laid out from point A to point B. 8. Longer Battery Life With ambient light and proximity sensors, your iPhone knows if it’s face down on the table and prevents the screen from turning on, even when you receive a notification. With the new Low Power mode, one gets and extended battery life. At low batter percentage, iOS 9 can toggle on the Low Power Mode which will disable all mail fetch, background app refresh, automatic downloads, and a few other things that might help you save some extra time out of your battery. Once you plug your iPhone back and have charged it a bit, low power mode will disable itself automatically. 9. Attach Any Type of File With iOS9 you can now attach any type of file (as compared to just images). By default, it’ll pull files from the iCloud Drive app — but you can also link it into services like Dropbox and other third party apps by tapping the “Locations” button in the upper left. 10. Image Markup Markup feature in iOS9 lets you add drawings, comments or a signature to attached photos and documents. You can also easily attach any files you have stored in your iCloud Drive. Further new search options help you find the email you’re looking for faster by narrowing down results based on subject, sender, recipient or a combination of criteria. 11. Math In the Search Bar The new iOS9 Search bar can now do basic math. Although it’s not a fully featured graphing calculator, but it’s an easy, app-free way to calculate tips or split bills in a pinch.
Modern marketers understand that mobile apps are far more effective than SMS or mobile-optimized emails and are now using mobile apps as the priority touch-point to engage customers with personalized messaging. With more users buying online, businesses are working towards building their own app where they can engage their mobile customers more effectively. Marketers are focused on data insights and personalization, along with effective app design to improve their customer engagement rate. Tracking SDKs are effectively used to get behavior insights of the target audience which can be used to understand user behavior and strategize contextual messages App Notifications can solve problems of getting your customers to remember your app, understanding their usage flow, creating goal based usage pattern and rewarding them with personalized gifts. Solving these problems can triple retention and engagement rate According to a Gartner study, rational customer engagement through systematically ‘teaching’ your customers to make the best use of your products, is one of the key ways for developing an appropriate deep understanding of the products Plumb5 Mobile SDK helps marketers to track and engage customers on their mobile apps. Plumb5 tightly ties mobile behavior and web behavior, which allows the marketer to seamlessly visualize each customer behavior across both active touch-points. Plumb5 Mobile SDK Using Plumb5, the marketer can push real-time notifications onto the mobile app based on web shopping patterns and recreate engagement back on the web, based on mobile usage. Using Plumb5, the marketer can create targeted campaigns, by providing intelligent customer segments and in-app messaging capabilities. With Plumb5 Mobile SDK, marketers can achieve the following – Understand users by behavior and usage patterns: Track mobile events and integrate it to the unified customer behavior across all touch-points. You can individually monitor the mobile app for touch-point related metrics – Single dashboard to engage in real time: The marketers can use a single interface to manage engagements on both web and mobile touch-points – Personalize app experience based on user segments: The marketer can create user segments based on unified behavior of the user or just based on mobile behavior – Simplify cross-platform campaign management: Marketers need to run into different products to manage their campaigns. Without seamless integration of two products, it is a nightmare to pick insights from the other product and see an unified view. Plumb5 solves this problem by having it all on a single platter – Maximize conversions: Marketers can set automation to understand behavioral patterns on Mobile apps and trigger contextual messages for higher conversions – Flexible API to easily import &export data: Mobile data collected on Plumb5 can be easily connected to other apps, using Plumb5 web services
Stationery items once were limited to schools and colleges for the purpose of reading and writing. From pencils, erasers and notebooks, stationery items have moved on to notepads, designer and customized notebook covers and pencil boxes, stick-on notes, staplers, pins, pens, ink-pots, rulers, and the list goes on. To some, stationery items are foundation of learning, and for others they are source of pouring thoughts out, to jot down ideas or an add-on to their memory power; with time, the functionality of simplest and smallest things have developed dimensions of purpose and popularity. The rise in options for the customers, give rise to competition for an e-commerce business. It is imperative for the e-commerce business to generate visibility and intent, and also to drive revenues out of it. One platform, multiple features: One of the biggest challenges of an e-commerce business is extremely low conversion rates as consumers might visit numerous times before they make a purchase. It is extremely important to target relevant content based on customer intent and behavior, in order to improve conversion rates. With the help of Plumb5, a clear distinction between an existing customer, or high potential lead or a first time visitor, is available which helps in automated real time targeting based on behavioral scores and auto-segmentation. The marketer can set further actions depending on the scores or insights of the customer Personalized communication: One of the best features of Plumb5 is the ability to personalize. Based on individual profiles, you can set engagement rules so that you can bring relevance to each individual visitor. If the customer is looking for stationery for school-going children, a college freshman or for employees in an office space, you can understand what they are looking for and target messages that drive towards the goal path Also, with the automated bots, the history of customer’s behavior is tracked, which generates and personalizes content, combos, deals and products in the website suiting the preference of the customer. These automated bots keep track of the past purchases to generate loyalty points, rewards and customized content for a better experience of the customer. It helps in building a loyal relationship with the customer with better services and transaction. You can even set automations for cart abandonment, cycle based purchases and recommendations to drive sales Engage your customers: Plumb5 helps you to create and customize demand generation forms, deals and combos, experience feedback and more, which keeps the customer engaged within the website and helps visitor experience a contextual experience. In the era of social media networking, connecting with your customers with customized messages and offers will not only excite them, but could further influence their connections to try the product too As the business progresses from a relationship of seller-buyer to friends, it becomes easier to create an awesome experience by building relevance for each customer.